BRANDING WITHOUT THE OVERWHELM:

SHOW UP, STAND OUT, CHARGE YOUR WORTH


Hi, I’m AJ, a Solopreneur by choice. I know firsthand that running your own business doesn’t mean settling for a mismatched DIY brand. You deserve a brand that reflects you, attracts the right clients, and feels effortless, without the overwhelm. Let’s make it happen.

Why most Solopreneurs struggle with branding (and how to avoid it)


Juggling everything (client work, marketing, admin ...) means branding often gets pushed to the bottom of the list.

Here’s the problem:


🚫 Your brand looks inconsistent or DIY.


🚫 You’re not attracting the clients you really want.


🚫 You know your business deserves better, but you don’t know where to start.

Good news: Branding doesn’t have to feel overwhelming.

Happy Soloprenuer

Your Personal Brand = Your Business Brand

As a solopreneur, your brand isn’t just about a logo or trendy colours, it starts with YOU.


When your brand reflects your personality, values, and expertise:

✅ It feels authentic and effortless.

✅ It naturally attracts your ideal clients.

✅ It helps you stand out in a crowded market.


Yes, design matters, but only when it aligns with YOU.

A brand that works for you (not against you)

Imagine a brand that instantly communicates your value. A brand that:

✅ Attract the right clients with ease.

✅ Confidently charge what you’re worth.

✅ Build a business that feels as good as it looks.

This isn’t just a possibility, it’s waiting for you. Let’s bring it to life together.

Ready to build a brand that works for you?

Here is how you can work with me:

DIY COURSE

£1000


Perfect for:

Solopreneurs who love to DIY but need a clear, structured system to create a professional brand that aligns with their business.

What you get:

  • A step-by-step course guiding you from brand confusion to clarity

  • Branding templates to save time and avoid guesswork

  • A clear framework to position your brand and attract the right clients

  • Actionable exercises to build a brand that feels like YOU

Express your interest without commitment.

Course Launch March 2025

done-with-you VIP DAY

£3500


Perfect for:

Solopreneurs who want hands-on expert guidance to build a brand that is clear, high-converting, and aligned.

What you get:

  • A full-day VIP strategy session

    - intensive, results-driven, and personalised

  • Core Visuals & Messaging defined, so you attract the right clients effortlessly

  • Live Implementation

    - we don’t just plan, we execute

  • 4 weeks asynchronis support to keep you on track

VIP day conducted over Zoom.

Or in person if you prefer and feasible.

MEET THE FOUNDER & CEO

I’m Anja Jamie Carter, but you can call me Anja or AJ. I’m a Solopreneur by choice - because I love traveling, and honestly, I have zero interest in managing other people.


Whatever your reason for going solo, I get it. I know what it’s like to juggle all the hats - client work, admin, marketing - while trying to build something meaningful on your own.


Here’s the deal: I may not have all the answers, but when it comes to branding, I definitely have the one you need. With over 20 years of experience in branding, graphic design, and working across industries, I know how to cut through the overwhelm and help you build a brand that feels aligned, authentic, and effortless.


Branding doesn’t have to feel impossible. Together, we’ll craft something polished, professional, and completely YOU, so your brand finally starts working for you, not against you.

I would love to work with you

Branding doesn’t have to be overwhelming - it just needs the right approach.


Whether you’re looking for a step-by-step guide, a power-packed strategy session, or a full VIP experience, I’ve got you covered.

Still have questions? No problem! Send me an email.

©2025 Game Changing Ltd